January 10th, 2015 by Ronen

Top Tips To Reinforce Your SEO Strategy For 2015

The Internet has evolved very much since the day of its invention, and this is especially so for the area of Search Engine Optimization (SEO). Hence, in order for your website, links or webpage to thrive the way you want it to, you should be more cognizant of today’s consumer trends and Google reforms. These are some of the few things which will be discussed in this article. Once you are equipped with this knowledge and information, you will definitely spot some areas in your websites which should probably be modified or improved on.

Mobile optimization

Studies have foreseen that the flow of mobile traffic will, compared to desktop traffic, have the upper hand since the year of 2012. This prediction has been confirmed to be spot on by Entrepreneur Magazine. In this fast-paced society where everyone uses cell phones while being on the ago, it is simply illogical for websites to not provide mobile optimization. In fact, both Bing and Google show favour to webpages which make use of adaptive design. These webpages will adjust to the size of the phone’s screen while being viewed through one and hence, making it easier for the mobile user to read comfortably.

Furthermore, Google always believed that adaptive and responsive webpages will give users the most commendable and convenient experience. Recently, it has the protocol of locating a notation of “mobile-friendly” adjacent to the relevant websites.

Be mindful of other search engines

When someone mentions SEO, most people will go straight into thinking about just Google. Well, for the long-term success of your website, it is time for you to give up this habit. Other search engines like Yahoo and Bling have quite a promising chance of emerging in these coming year – Firework’s default browser is in fact Yahoo, and also, Google’s ‘pact’ with Safari is on the verge of expiration. It is therefore seen that other search engines are becoming increasingly accepted, so it might be time for you to step your game up and consider giving them weighty attention in order to allure more consumers. You can start by obtaining visibility across all of these different search engines instead of betting all your success on solely Google.

From words to phrases

The importance is keywords today is dwindling. To be more specific, words still eventually matter but it is no longer a blind word-for-word jigsaw puzzle between what is being typed on the search engine and what is written in your website. The words have to be a great deal more specific and a little bit longer, and the reason behind this is because it will be more effective when it comes to baiting for relevant information. Also, long searches are advantageous since there will probably be less competition from other websites or companies for these blocks of words.

What’s more, Google’s Hummingbird search algorithm does not practice matching keywords to sites but rather looks for context and niche-specific term compounds. Currently, one of the most prominent terms are conversational language, particularly questions.

This list is definitely not exhaustive. Basically, you just need yourself in the shoes of your consumers. You should modify your websites based on aspects of convenience and security. Obviously, these activities are not at all quick or easy. It requires time, effort, IT knowledge and skill to deliver desirable improvements.

If you are looking for search engine optimization service in Toronto, don’t hesitate to contact us. At BA Consulting, we are well-equipped with relevant knowledge about the constantly evolving world of SEO as well as IT trends and computer related solutions. We are also flexible with offering one-off or regular monthly services so talk to us today and learn more!

January 10th, 2015 by Ronen

Parallax Scrolling – Why Is It A Key Element In Many Websites Today?

Due to the changing web environment, users’ expectations towards how a website should behave have also increased. The web users of today require more entertainment, engagement and involvement. Parallax scrolling is a web design technique that is becoming increasingly popular nowadays. This is because parallax scrolling can help to invite users to engage and interact with your website. Read on for a list of why parallax scrolling is a key element in many websites today.

Improved product presentation

Gone are the days where visitors to your website can only have access to static, boring 2D web content. Parallax scrolling is a vivid and advantageous technique that you can employ for the presentation of your products. It allows users to interact with your website to explore the products that you have at their own time and initiative.

Experience your product in 3D

Parallax scrolling is a form of new advancement in technology that allows 3D presentation of your products. Simply place your products in the centre of the webpage with lots of whitespace so that it will draw all the attention of the users. At the same time, the users can scroll and control the viewing of your products according to their preference or liking.

Let your visitors travel through time

Parallax scrolling can be used as a framework for a visual and fun story-telling presentation of a company’s history. Instead of the usual action of scrolling down, visitors to the website can start at the bottom instead at the birth of the company. When users scroll upwards, they can launch a space shuttle or rocket and let it fly through the various events or milestones in the history of the company.

Make your website visually appealing and special in order to stand out from the crowd

Using parallax scrolling in your website design can help to give your site a very unique feel and look that is visually appealing. Besides building your website around an interesting story that will draw visitors to interact with your website, parallax scrolling can help make your website special and stand out from the crowd. For example, you can design an unexpected but fun experience for the visitors where the user will engaged in a never ending, seamless scrolling cycle – reach bottom of page then go back to top again and again.

Design your website on the interaction for a special experience

If you want to design your website using interaction to create a special experience for your users, you may want to build your website design riding atop the parallax scrolling effect. This means that you should tie your design with your visitors’ engagement to create the website itself. For example, you may wish to use an appealing but typography-heavy design concept for your website. The website will then start to build up word by word while the user scrolls down the page. With the parallax scrolling effect, the visitors to your website will end up with an incomparable experience despite looking the same as other plain sites at the end of it.

Animate your background to add some fun to your website design

Parallax scrolling effects can be included in your website design in a more subtle manner such as to animate the background of the page. As the user scroll down on your website, the animated background can move accordingly in a very fun and appealing way. Animation can help to bring up the liveliness of your website and adds that little something extra to makes your website more special.

If you want to be hands-on and apply parallax scrolling to your website yourself, there are bountiful of resources online as well as in libraries that will guide you through step by step. If you prefer to leave the work to the professionals, you can enquire with us at BA Consulting. We are a Microsoft Certified Company that offers a full range of computer services and solutions!